Born and bred in South East London. Sinead is all too familiar with its party culture. Inspired by the bold prints, extreme cut outs and vibrant colours of the rave aesthetic, she launched the label in 2019. Her debut collection being launched with a solo presentation at London Fashion week with support from the British Fashion Council.
A welcome wake up call to the fashion industry, the label can be described as rebellious, sexy and a direct reference to her years of growing up around the London squat raving scene. Taking elements from the raving lifestyle to inform functionality within the garments. Her signature digitally printed fabric has become a cult favourite and her label beloved by many celebrities. Dressing the likes of Cardi B, Kali Uchis, Chloe Bailey, Rosalia, Jorja Smith to name a few, this label has amassed a sought after following.
If you’re looking for the perfect outfit for your nights out, we’ve got you. For the party girls.